Privacy Policy

1 Who We Are

Morning Up is a digital education and personal development product focused on prosperity mindset and morning rituals. Our product is sold through the Mundpay platform, a secure Brazilian digital payment and product distribution service.

For the purposes of this Privacy Policy, "Morning Up", "we", "us", or "our" refers to the creator and operator of the Morning Up digital product. When you purchase or interact with our product, you may also be subject to Mundpay's own privacy practices, which are governed by their separate privacy policy.

If you have any questions about this policy or about your personal data, you can reach us through the contact details provided in Section 13.

2 Information We Collect

We collect different types of information depending on how you interact with Morning Up.

2.1 Information You Provide Directly

• Purchase information: Full name, email address, and billing details provided during checkout through Mundpay. Note that payment card data is processed exclusively by Mundpay and is never stored by us.
• Contact information: Name, email address, and message content when you contact our support team.
• Community participation: Any content, messages, or profile information you voluntarily share in our community or support channels.

2.2 Information Collected Automatically

• Usage data: Pages visited, time spent on the site, links clicked, and navigation paths.
• Device information: Browser type, operating system, device type, screen resolution, and language settings.
• IP address: Used for security, analytics, and approximate geographic location.
• Cookies and tracking technologies: As described in Section 6.

2.3 Information from Third Parties

We may receive limited information from third-party services such as analytics providers, email marketing platforms, and social media platforms where our content is shared — only to the extent permitted by those platforms and by you.

3 How We Use Your Information

We use the information we collect for the following purposes:

• Delivering the product: To process your purchase and provide you with access to Morning Up content and materials.
• Customer support: To respond to your questions, troubleshoot issues, and provide assistance.
• Communications: To send you important updates related to your purchase, new content, or changes to our terms and policies. We may also send promotional emails about related products or offers — you can opt out at any time.
• Improving our product: To understand how users engage with our content so we can improve the experience and develop better materials.
• Analytics and performance: To measure the effectiveness of our marketing and understand our audience in aggregate, anonymized form.
• Legal compliance: To comply with applicable laws, resolve disputes, and enforce our agreements.
• Security: To detect fraud, prevent abuse, and protect the integrity of our platform and users.

4 Legal Basis for Processing

We process your personal data only when we have a valid legal basis. Depending on the context, we rely on the following:

• Contractual necessity: Processing required to fulfill your purchase and deliver the Morning Up program to you.
• Legitimate interests: For analytics, security, and product improvement, where these interests do not override your fundamental rights.
• Consent: For optional marketing communications. You may withdraw consent at any time by unsubscribing from our emails or contacting us directly.
• Legal obligation: When we are required to process data to comply with applicable law or regulatory requirements.

If you are located in the European Union or the United Kingdom, these bases are aligned with the requirements of the General Data Protection Regulation (GDPR) and the UK GDPR.

5 Sharing Your Information

We only share your information with third parties in the following circumstances:

• Mundpay (payment processor): Your purchase data is processed through Mundpay's secure platform. Mundpay handles all payment information under their own privacy policy.
• Email service providers: We use third-party email platforms to deliver your content, receipts, and communications. These providers are contractually obligated to protect your data.
• Analytics services: We may use anonymized, aggregated data through tools such as Google Analytics to understand user behavior. These services do not receive your personally identifiable information in a form that identifies you directly.
• Legal requirements: We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Morning Up or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you in advance.

All third parties with whom we share data are required to handle it in accordance with applicable privacy laws and our data processing standards.

6 Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your experience and help us understand how our site is used.

6.1 Types of Cookies We Use

• Essential cookies: Necessary for the website to function properly. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our pages, which sections are most visited, and how we can improve the experience.
• Marketing cookies: Used to track the effectiveness of our advertising campaigns and retarget visitors with relevant content. These are only set with your consent.

6.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Please note that disabling some cookies may affect the functionality of our website.

For more information on how to manage cookies, visit www.allaboutcookies.org.

7 Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Purchase and account data: Retained for as long as you have access to the product and for a period of up to 5 years thereafter for tax, accounting, and legal compliance purposes.
• Support communications: Retained for up to 2 years from the date of your last interaction.
• Marketing data: Retained until you unsubscribe or request deletion, whichever comes first.
• Analytics data: Retained in aggregated or anonymized form indefinitely, as it no longer constitutes personal data.

When personal data is no longer needed, we delete or anonymize it in a secure manner.

8 Your Rights

Depending on your location, you may have certain rights regarding your personal data. These may include:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure ("right to be forgotten"): Request deletion of your personal data, subject to legal retention requirements.
• Right to restriction: Request that we limit how we process your data in certain circumstances.
• Right to data portability: Receive your data in a structured, commonly used, and machine-readable format.
• Right to object: Object to processing based on our legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

9 Data Security

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, loss, destruction, or alteration.

These measures include:

• SSL/TLS encryption for all data transmitted between you and our website.
• Secure storage of data with access limited to authorized personnel only.
• Regular reviews of our data collection, storage, and processing practices.
• Use of trusted, compliant third-party service providers for payment and email handling.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you and the relevant authorities as required by law.

10 Children's Privacy

Morning Up is intended for adults aged 18 and over. We do not knowingly collect, solicit, or process personal data from individuals under the age of 18.

If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete that information. If you believe we may have collected data from a child under 18, please contact us immediately at the address provided in Section 13.

11 Third-Party Links

Our website and materials may contain links to third-party websites, platforms, or services — including Mundpay, social media platforms, and community tools. These third parties have their own privacy policies, and we do not accept any responsibility or liability for their practices.

We encourage you to review the privacy policy of any third-party site you visit before submitting any personal data to them.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will:

• Update the "Last updated" date at the top of this page.
• Notify active customers via email where the changes are significant.
• Post a notice on our website for a reasonable period before the changes take effect.

We encourage you to review this policy periodically. Your continued use of Morning Up after any updates constitutes your acceptance of the revised policy.

13 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please do not hesitate to contact us: